Ridge Family Dental Internet Privacy & Security Policy
Ridge Family Dental respects your privacy and is committed to protecting sensitive information at all times. This online privacy statement explains how Ridge Family Dental collects, uses and safeguards information on https://www.drsverdlov.com/. This Internet Privacy Statement applies ONLY to information collected by the Ridge Family Dental through its website.
By using this website, you are acknowledging and agreeing to the terms of use and conditions outlined in within this policy. Please read carefully.
CHANGES TO INTERNET PRIVACY STATEMENT
We reserve the right to amend the Internet Privacy Statement at any time, for any reason. We will post a notice that this Internet Privacy Statement has been amended by revising the “Last updated” date at the bottom of this page.
If you have questions about this Internet Privacy Statement, please send us an email.
INFORMATION WE COLLECT AND HOW WE USE IT
Information we collect — When you browse https://www.drsverdlov.com/ and do not interact with the site for any online service or product from Ridge Family Dental, you browse anonymously. Personally identifiable information–such as your name, address, phone number and email address–is not collected as you browse.
If you choose to interact with our site in other ways, such as subscribing to our newsletter, submitting questions or comments or requesting information or materials, we will collect certain personal information from you. The type of personal information collected will vary but may include name, phone number, email address, and other demographic information. We do not collect Social Security numbers or Dates of Birth via our website. The type of product or service that you seek will determine the personal information that is collected. For a listing of the exact type of personal information that will be collected from you, please refer to the appropriate online form.
Tracking activity on our website — We track how our site is used by both anonymous visitors and visitors who interact with the site. We may use third party software such as Google Analytics to help us analyze how users use the site. These tools may uses “cookies”, which which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google or other third party company. This information is then used to evaluate visitors’ us of the website and to compile statistical reports on website activity for Ridge Family Dental.
We may also use a tracked phone number that records calls for quality assurance purposes. This practice will be identified to the caller upon placing the phone call to the tracked number. Callers will here something similar to “This call may be recorded for training and quality assurance purposes”.
How we use personal information — Once collected, we may use your personal information (except for email address, which is outlined below) for the following purposes:
- Register you for products, services or programs you have requested
- Answer your emails or on-line requests
- Send information you request
- Ensure the website is relevant to your needs
- Deliver Ridge Family Dental services such as newsletters, meetings or events
- Notify you about new products/services, special offers, upgrades and other related information from the Ridge Family Dental
How we use your email address — Users who have opted in to our electronic newsletter may periodically receive emails from us regarding new products/services, special offers, news and other related information from Ridge Family Dental.
We do not share, sell, trade, exchange or rent your email address to vendors for them to market their products or services to you. When we hire vendors to deliver emails to you on our behalf, they are under agreement and limited from using your email address for any other purpose.
When we send email to you, we may be able to identify information about your email address, such as whether you can view graphic-rich HTML email. If your email address is HTML-enabled, we may choose to send you graphic-rich HTML email messages.
How to opt out of email — To opt out of an email list, please contact Ridge Family Dental, 201-939-5757.
Children under 13 — We do not knowingly solicit data online from or market online to children under the age of 13.
Information security — Ridge Family Dental implements security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. We restrict access to personal information to our business partners who may need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
HOW WE SAFEGUARD INFORMATION
Site security features — Ridge Family Dental takes extensive measures and carefully selects third party companies that have sound security practices in place. Please be aware that no data transmission over the Internet can be guaranteed 100% secured. For these reasons, and despite our measures, we cannot guarantee or warrant the security of any information transmitted to us electronically.
Our Internet Privacy Statement refers only to information collected through our website. For a copy of our HIPAA Notice of Privacy Practices, please contact Ridge Family Dental, 201-939-5757.
Linking to other Internet sites — Ridge Family Dental website may link to other Internet sites as other Internet sites may link to https://www.drsverdlov.com/. Ridge Family Dental is not responsible for the privacy practices or content of other websites and cannot monitor them. To ensure your privacy is protected, we recommend that you review the privacy statements of other Internet sites you visit.
SMS Privacy Policy
At Ridge Family Dental, under the care of Dr. Viktoria Sverdlov, we value your privacy and are committed to protecting your personal information. This SMS Privacy Policy explains how we collect, use, and safeguard your data when communicating with you through text messages.
1. Consent to Receive SMS Messages
By providing your mobile phone number, you consent to receive SMS communications from Ridge Family Dental. These messages may include appointment reminders, appointment confirmations, treatment notifications, office updates, promotional offers, and other relevant information related to your dental care.
2. Information We Collect
When communicating with us via SMS, we may collect:
- Your mobile phone number
- Appointment details (such as date and time)
- Treatment-related information necessary for scheduling and reminders
- Your communication preferences
3. How We Use Your Information
We use this information to:
- Send appointment reminders and confirmations
- Communicate treatment-related updates
- Share office announcements and important notifications
- Inform you about promotions and special offers
- Respond to your inquiries and requests
4. Opt-Out and Communication Preferences
You may opt out of SMS communications at any time by replying “STOP” to any message. For assistance, reply “HELP” or contact our office directly.
Please note that opting out of promotional messages may not prevent you from receiving
essential appointment or treatment-related notifications.
5. Data Security
We take appropriate measures to protect your personal information. All SMS-related data is securely stored and accessible only to authorized Ridge Family Dental staff.
We do not sell, rent, or share your information with third parties for marketing purposes.
6. Compliance with Regulations
Ridge Family Dental complies with all applicable laws and regulations governing SMS communications, including:
- The Health Insurance Portability and Accountability Act (HIPAA)
- The Telephone Consumer Protection Act (TCPA)
Your health information is handled with strict confidentiality.
7. Policy Updates
We may update this SMS Privacy Policy periodically. The most recent revision date will always be posted at the top of this policy.
If you have any questions regarding our SMS privacy practices, please contact Ridge Family Dental directly.
CONTACTING US ABOUT PRIVACY
You may contact us about our privacy practices at any time:
Phone: 201-939-5757
By mail at:
Ridge Family Dental,
633 Ridge Road
Lyndhurst, NJ 07071
Last Update 02/03/2016